Hola, I’m Daniel —

Creative
Director.

Ten years turning brands into things people talk about, from Buenos Aires to Bogotá. Currently leading creative at Zelva.

See the work ↓Download CVOpen to global ●
but everyone
calls me Crudo
Daniel Crudo Octavo
10 years
FenaviAviaturNestléMaggiMovistarLenovoSamsungCoca-ColaBurger KingAxeNavarro CorreasDDL&CoFenaviAviaturNestléMaggiMovistarLenovoSamsungCoca-ColaBurger KingAxeNavarro CorreasDDL&Co
About

I'm annoying, because I love things to happen.

Creative Director at Zelva. Before that: Ogilvy, Publicis, VML and Havas, with ideas that went from a 100-peso bill to a podcast about guts.

8.5M+YouTube views
20+Awards & shortlists
3Countries
10Years
Cannes Lions Silver✺The Drum Best of the Best✺Festival of Media Global Gold ×2✺Effie Colombia✺ECHO Gold✺El Diente Silver✺One Show Merit✺Cannes Lions Silver✺The Drum Best of the Best✺Festival of Media Global Gold ×2✺Effie Colombia✺ECHO Gold✺El Diente Silver✺One Show Merit✺

Selected work

las que más quiero ↓
10 projects · 2018—2026
01 Activation · PR DDL&Co · Hoy (Havas) · 2018

The Equality Bill

Evita's 100-peso bill, worth 127. The gender pay gap, right in your wallet. Cannes Lions SilverThe Drum Gold ×2Festival of Media Gold ×2ECHO Gold 20 awards & shortlists View case → 02 Platform · Film · Content Fenavi · Zelva · 2026

Con huevos queda mejor

The idea that won Fenavi's 2026 pitch: one line for every table in Colombia. 7M+ views View case → 03 Chef collabs · Content Fenavi · Zelva · 2026

Platos de temporada

30 chefs, 30 restaurants, 30 days: every dish better with an egg. 730K+ views View case → 04 Film · Print Fenavi · Zelva · 2026

Mejóralo con huevo

The provocation before the platform: any dish gets better with an egg. 91K views View case → 05 Podcast · Branded content Fenavi · Zelva · 2025

Hablemos con huevos

A video podcast where the egg was just the excuse to talk about guts. ~691K views View case → 06 Docuseries Fenavi · Zelva · 2025

Detrás del cascarón

Six national dishes traced back to their origin with chef Leonor Espinosa. 1.3M trailer views View case → 07 Brand film · Print Aviatur · Zelva · 2024 · Art Director

Su mundo, nuestro destino

Repositioning Colombia's travel brand around the traveler inside. 805K views View case → 08 Citizen campaign Movin · Newcycle · 2019

#PelaElOjo Panamá

A Panamanian gesture turned into a vote against corruption. FePI SilverFePI Bronze Only 15 of 51 re-elected View case → 09 Experience · Film Navarro Correas · Ponce · 2018

The Polo Carrousel

Everyone sponsors polo. We let people ride it. El Diente Silver ×2 58,000 riders View case → 10 Promo · Film Maggi · Publicis · 2022

Half a Chicken

When chicken became a luxury, Maggi gave it back. Effie Colombia Bronze +24% sales View case → 11 Integrated Movistar · VML · 2023

Fiber doesn't just fly

Making Colombia's fastest internet feel fast. OOH · TV · Social View case →
y hay más ↓More work
LenovoSamsungNestléAtlasCredicoop
See all
→

Awards*

  1. Cannes LionsSilver · Direct — Shortlist · Brand ExperienceThe Equality Bill
  2. The DrumSocial Purpose Gold ×2, incl. Best of the BestThe Equality Bill
  3. Festival of Media GlobalGold ×2The Equality Bill
  4. ECHO · CristalECHO Latam Gold — Cristal Silver & BronzeThe Equality Bill
  5. One Show · LIAMerit — ShortlistThe Equality Bill
  6. El DienteSilver ×2The Polo Carrousel
  7. Effie ColombiaBronze 2023 — Finalist 2025Maggi · Fenavi
  8. FePISilver & Bronze#PelaElOjo Panamá

Jury · PHNX Awards 2022–2024

From AD
to CD

Buenos Aires → Bogotá
  1. 2024 — nowZelvaCreative Director
  2. 2023VMLTeam Lead Design
  3. 2022PublicisTeam Leader Art Director
  4. 2021FantásticaSr Creative · Creative Director
  5. 2020OgilvySr Art Director
  6. 2019NewcycleSr AD · Creative Director
  7. 2018PonceHoy (Havas)Sr Art DirectorCreative Director
  8. 2016La CampañaArt Director
Open to
global

Let's make
things happen.

crudoresponde@gmail.com WhatsApp LinkedIn Download CV
Daniel "Crudo" Octavo · Creative DirectorBogotá, Colombia · +57 311 215 9879